Bad Ads

Google, Facebook, Twitter and AOL have joined together to launch TrustInAds.org, with the mission to keep the user experience positive for everyone on the web and keep ads safe. From the TrustInAds website: …There are scammers that try to “game the system” to find ways to exploit consumers by getting harmful and deceptive ads published on reputable websites. In many cases, these ads – on the surface – appear normal and harmless, but may surreptitiously

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Instant Attraction (Because you May Not Get a Second Chance)

Online marketing is a great and necessary investment, but so is your website. According to a study by Missouri University of Science and Technology, it takes users less than two-tenths of a second to form a first impression of a website. With so little time to make a good first impression, it’s important that your website: Has a crystal clear call to action. Is uncluttered and easy to navigate. Includes “real” images that genuinely represent

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What Do Customers Know?

According to a recent study by Bunnyfoot (a usability and user experience design firm), an estimated one-third of people who use Google Search don’t recognize the difference between a paid ad and an organic result. In other words, a significant number of people think the item at the top of the page is there because it’s the best match for their search query. After hundreds of tests over the past decade, the team at Bunnyfoot

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Social Media Grows Stronger Than Ever

From Fast Company’s list of Ten Surprising Social Media Statistics that will Make You Rethink Your Social Strategy: The fastest growing demographic on Twitter is the 55–64 year age bracket – impressive numbers against the prevailing idea that social media is “just for teenagers.” YouTube reaches more U.S. adults aged 18-24 than any cable network – If you’ve been putting off adding video to your strategy, now’s the time to give it a go. Every

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The Video Advertising Advantage

According to a study conducted by Nielsen , online video ads have a greater impact than TV ads and they are better at finding the hardest-to-reach audiences. Two key findings: Younger TV viewers, the coveted 18-34 demo, continue to grow their time spent with online video. Online video ads score higher impact than TV ads on Nielsen measured metrics. Metrics are general recall, brand recall, message recall and ad likeability. Click here to read the

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Who's Online Now?

According to the most recent internet usage data published in June 2012 by Nielsen Online and reported by internetworldstats.com , internet service is available to about 34% of the world’s population. North America has the highest percentage of coverage; Africa, the lowest. North America – 79% Oceania/Australia – 68% Europe – 63% Latin America/Caribbean – 43% Middle East – 40% Asia – 28% Africa – 16% Total number of internet users worldwide, as of June

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Content Marketing or Links--Which Is It?

Both! In spite of the rash of Google updates and other covert maneuvers, link-building is still necessary for search rankings. Google has made it crystal clear that high quality content is what it wants. But Google is not quite so upfront about links. We do know that quality onsite and offsite content is just part of effective SEO. You still need to get those links. Link building tactics have changed and will continue to change

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Scared of PPC? Set up Retargeting

Scared of Pay Per Click? Don’t have the budget? Set up a retargeting only campaign. “Retargeting” is literally re-targeting people; showing ads only to people who visit your website. They were interested in a product or service you have to offer—that’s why they visited your site in the first place. Your ads will appear on other publisher’s websites as a reminder to come back to your website. It’s an easy, simple, friendly, inexpensive way to

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Newsjacking = Hijacking the News, In a Good Way

What is “newsjacking,” other than a term that we’ve started to hear tossed around lately? For starters, it is a natural extension of content marketing and it is NOT a bad thing. It’s really just another smart way to do SEO right. To newsjack is to contribute to the conversation on highly visible breaking news relevant to one’s own industry. How To Newsjack: Pay attention to breaking news Identify the keywords being searched for related

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