Bad Ads

Google, Facebook, Twitter and AOL have joined together to launch TrustInAds.org, with the mission to keep the user experience positive for everyone on the web and keep ads safe. From the TrustInAds website: …There are scammers that try to “game the system” to find ways to exploit consumers by getting harmful and deceptive ads published on reputable websites. In many cases, these ads – on the surface – appear normal and harmless, but may surreptitiously

{…} Read more

Instant Attraction (Because you May Not Get a Second Chance)

Online marketing is a great and necessary investment, but so is your website. According to a study by Missouri University of Science and Technology, it takes users less than two-tenths of a second to form a first impression of a website. With so little time to make a good first impression, it’s important that your website: Has a crystal clear call to action. Is uncluttered and easy to navigate. Includes “real” images that genuinely represent

{…} Read more

What Do Customers Know?

According to a recent study by Bunnyfoot (a usability and user experience design firm), an estimated one-third of people who use Google Search don’t recognize the difference between a paid ad and an organic result. In other words, a significant number of people think the item at the top of the page is there because it’s the best match for their search query. After hundreds of tests over the past decade, the team at Bunnyfoot

{…} Read more
basketball madness

Social Media Fuels the Madness

Every March, millions of people fill out a NCAA tournament bracket (or two, or three…), join the office pool, watch the games and track who’s in and who’s out. Workplace productivity takes a big hit during the three weeks of March Madness . Social media, where people go to get updates on games, celebrate wins and grumble about losses, is now a huge part of the phenomenon that is March Madness. Twitter reported that during

{…} Read more

Social Media Grows Stronger Than Ever

From Fast Company’s list of Ten Surprising Social Media Statistics that will Make You Rethink Your Social Strategy: The fastest growing demographic on Twitter is the 55–64 year age bracket – impressive numbers against the prevailing idea that social media is “just for teenagers.” YouTube reaches more U.S. adults aged 18-24 than any cable network – If you’ve been putting off adding video to your strategy, now’s the time to give it a go. Every

{…} Read more

Would You Turn Down Three Billion in Cash?

A 23-year-old entrepreneur did. Evan Spiegel, the co-founder and chief executive of Snapchat, rejected a $3 billion cash buyout offer from Facebook. Snapchat is a photo messaging application with which users can add text and drawings to photos and videos and send them to a list of recipients. The sent photographs and videos are known as “Snaps.” Users set a time limit for how long recipients can view their Snaps (ranging from 1 to 10

{…} Read more

The Video Advertising Advantage

According to a study conducted by Nielsen , online video ads have a greater impact than TV ads and they are better at finding the hardest-to-reach audiences. Two key findings: Younger TV viewers, the coveted 18-34 demo, continue to grow their time spent with online video. Online video ads score higher impact than TV ads on Nielsen measured metrics. Metrics are general recall, brand recall, message recall and ad likeability. Click here to read the

{…} Read more

Twitter's Cautious IPO

Twitter’s IPO price was set at $26 per share, valuing the company at $18.34 billion. Trading began on November 7th with the price rising to a high of $50, then closing at $44.90. At the end of the first day of trading, Twitter was valued at $25 billion! Keep in mind, this is a company that has never turned a profit and posted a loss of nearly $65 million for its most recent quarter. Twitter

{…} Read more

Extreme Video Marketing

Many companies use video to promote the brand, products and services. Some are taking it to the extreme, using pretty amazing cameras like the GoPro to demonstrate a product from the user’s point of view. The GoPro camera was originally invented for surfers, to shoot the view inside the curl of a wave. But that was just the beginning. In the March 2013 edition of Forbes , Ryan Mac wrote: “The cinema-grade, panoramic, point-of-view footage

{…} Read more
San Antonio Web Design © 1999-2017.