Bad Ads

Google, Facebook, Twitter and AOL have joined together to launch, with the mission to keep the user experience positive for everyone on the web and keep ads safe. From the TrustInAds website: …There are scammers that try to “game the system” to find ways to exploit consumers by getting harmful and deceptive ads published on reputable websites. In many cases, these ads – on the surface – appear normal and harmless, but may surreptitiously

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Instant Attraction (Because you May Not Get a Second Chance)

Online marketing is a great and necessary investment, but so is your website. According to a study by Missouri University of Science and Technology, it takes users less than two-tenths of a second to form a first impression of a website. With so little time to make a good first impression, it’s important that your website: Has a crystal clear call to action. Is uncluttered and easy to navigate. Includes “real” images that genuinely represent

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What Do Customers Know?

According to a recent study by Bunnyfoot (a usability and user experience design firm), an estimated one-third of people who use Google Search don’t recognize the difference between a paid ad and an organic result. In other words, a significant number of people think the item at the top of the page is there because it’s the best match for their search query. After hundreds of tests over the past decade, the team at Bunnyfoot

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No One Will Buy Anything Over the Web

In a 1995 Newsweek article, author and astronomer Clifford Stoll wrote: We’re promised instant catalog shopping—just point and click for great deals…Stores will become obsolete. So how come my local mall does more business in an afternoon than the entire Internet handles in a month? Even if there were a trustworthy way to send money over the Internet—which there isn’t—the network is missing a most essential ingredient of capitalism: salespeople. In the same 1995 Newsweek

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basketball madness

Social Media Fuels the Madness

Every March, millions of people fill out a NCAA tournament bracket (or two, or three…), join the office pool, watch the games and track who’s in and who’s out. Workplace productivity takes a big hit during the three weeks of March Madness . Social media, where people go to get updates on games, celebrate wins and grumble about losses, is now a huge part of the phenomenon that is March Madness. Twitter reported that during

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where would you click

Where Would You Click? Jon Wiley Explains...

In March, Google made a number of changes to its search results layout. Jon Wiley , Lead Designer for Google Search, summarized the modifications in his Google+ post: We’ve increased the size of result titles, removed the underlines, and evened out all the line heights. This improves readability and creates an overall cleaner look. We’ve also brought over our new ad labels from mobile, making the multi-device experience more consistent. Previously, ads were placed over

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Social Media Grows Stronger Than Ever

From Fast Company’s list of Ten Surprising Social Media Statistics that will Make You Rethink Your Social Strategy: The fastest growing demographic on Twitter is the 55–64 year age bracket – impressive numbers against the prevailing idea that social media is “just for teenagers.” YouTube reaches more U.S. adults aged 18-24 than any cable network – If you’ve been putting off adding video to your strategy, now’s the time to give it a go. Every

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Would You Turn Down Three Billion in Cash?

A 23-year-old entrepreneur did. Evan Spiegel, the co-founder and chief executive of Snapchat, rejected a $3 billion cash buyout offer from Facebook. Snapchat is a photo messaging application with which users can add text and drawings to photos and videos and send them to a list of recipients. The sent photographs and videos are known as “Snaps.” Users set a time limit for how long recipients can view their Snaps (ranging from 1 to 10

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The Video Advertising Advantage

According to a study conducted by Nielsen , online video ads have a greater impact than TV ads and they are better at finding the hardest-to-reach audiences. Two key findings: Younger TV viewers, the coveted 18-34 demo, continue to grow their time spent with online video. Online video ads score higher impact than TV ads on Nielsen measured metrics. Metrics are general recall, brand recall, message recall and ad likeability. Click here to read the

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